---
title: "Brand Guidelines"
description: "Here is a brief guide that explains how to download and use our logos, names, and fonts. This guide will provide you with all the necessary information you need to know to use our branding materials."
source: https://cloudberry.apache.org/community/brand
---

# Brand Guidelines

Welcome to the Brand Guide for Apache Cloudberry!

We're excited to share with you the insights and inspiration behind
our project's visual identity. This guide is designed to walk you
through the key elements of our logo, its usage, and its significance
in reflecting the essence of our ambitious project. So, get ready to
dive deep into the world of Apache Cloudberry.

## Apache Cloudberry logo

:::info Download

You can download all the logo files from our [Apache Project logos
site](https://www.apache.org/logos/#cloudberry), including different
versions, and formats.

:::

### Full logos

#### Horizontal version

<table>
<tr>
    <th>Name</th>
    <th>PNG</th>
    <th>SVG</th>
</tr>
<tr>
    <td>Primary logo</td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-1.png" /></td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/originals/cloudberry-1.svg" /></td>
</tr>
<tr>
    <td>Color logomark + White wordmark</td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-4.png" /></td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/originals/cloudberry-4.svg" /></td>
</tr>
<tr>
    <td>Full black logo</td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-3.png" /></td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/originals/cloudberry-3.svg" /></td>
</tr>
<tr>
    <td>Full white logo</td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-2.png" /></td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/originals/cloudberry-2.svg" /></td>
</tr>
</table>

#### Vertical version

<table>
<tr>
    <th>Name</th>
    <th>PNG</th>
    <th>SVG</th>
</tr>
<tr>
    <td>Primary logo</td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-5.png" /></td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/originals/cloudberry-5.svg" /></td>
</tr>
<tr>
    <td>Color logomark + White wordmark</td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-8.png" /></td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/originals/cloudberry-8.svg" /></td>
</tr>
<tr>
    <td>Full black logo</td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-7.png" /></td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/originals/cloudberry-7.svg" /></td>
</tr>
<tr>
    <td>Full white logo</td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-6.png" /></td>
    <td style={{backgroundColor: '#CCCCCC'}}>
    <img src="https://www.apache.org/logos/originals/cloudberry-6.svg" /></td>
</tr>
</table>

### Logo marks

<table>
 <tr>
     <th>Name</th>
     <th>PNG</th>
     <th>SVG</th>
 </tr>
 <tr>
     <td>Color logomark</td>
     <td style={{backgroundColor: '#CCCCCC'}}>
     <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-9.png" /></td>
     <td style={{backgroundColor: '#CCCCCC'}}>
     <img src="https://www.apache.org/logos/originals/cloudberry-9.svg" /></td>
 </tr>
 <tr>
     <td>Black logomark</td>
     <td style={{backgroundColor: '#CCCCCC'}}>
     <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-11.png" /></td>
     <td style={{backgroundColor: '#CCCCCC'}}>
     <img src="https://www.apache.org/logos/originals/cloudberry-11.svg" /></td>
 </tr>
 <tr>
     <td>White logomark</td>
     <td style={{backgroundColor: '#CCCCCC'}}>
     <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-10.png" /></td>
     <td style={{backgroundColor: '#CCCCCC'}}>
     <img src="https://www.apache.org/logos/originals/cloudberry-10.svg" /></td>
 </tr>
 </table>

### More variants

| Name                  | PNG                                                                                       |
|-----------------------|-------------------------------------------------------------------------------------------|
| Apache Incubator Ring | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-12.png" width="500px" /> |
| Powered By Ring       | <img src="https://www.apache.org/logos/res/cloudberry/cloudberry-pb.png" width="500px" /> |

## Colors

### Primary palette

Our Apache Cloudberry's primary brand colors are Berry Orange, Berry
Yellow, Back, and White.

![Primary palette](/img/brand-guide/primary-palette.png)

## What to avoid

* Don't alter, crop, skew, outline, distort or recreate the logo
* Don’t change the orientation of the logo mark

## Typography

### Logo Primary typeface: Montserrat

![](/img/brand-guide/typeface.png)

### Download

You can download Montserrat for free from [Google
Fonts](https://fonts.google.com/specimen/Montserrat).

If you have a PC, check out the details on how to install a font
[here](https://support.microsoft.com/en-us/help/314960/how-to-install-or-remove-a-font-in-windows).

If you have a Mac, see how to install the font
[here](https://support.apple.com/en-us/HT201749).

## Questions

Feel free to email questions to dev@cloudberry.apache.org.